How should I tag my products when syncing to Shopify?

Many platforms create tools for how tags can be used, none more than Shopify. Tagging products is a powerful method for cataloging, categorizing and improving discovery within your web store. Google also looks favorably on sites with a better experience and ease of use. 

Rules of thumb are to use contextually relevant tags to the product that give a shopper a better chance of finding the right products to purchase. These tags could relate to:

  • Benefits specific to the style
  • A unique/exclusive design
  • Purpose or utility
  • Name of a collection
  • Type of garment

Tags can be used to group similar items together, providing exposure to additional products your customers may be interested in.

You can read more about how tags can improve your search results and conversion in Shopify's own walkthroughs here:

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